While the rest of the world goes on with their daily routines, Muslims around the world fast from sunrise to sundown for one whole month. The entire month of Ramadan is the most sacred time of the year for Muslims. The fasting ritual is meant to be a time of spiritual discipline, prayer, charity and generosity.
But the reality of the situation is: working hours are cut in half, schools are on vacation and people have double the free time. People stay up until sunrise to refuel for the day ahead and between meals people search for on going entertainment to fill the time.
As the Arab world goes for a snooze during Ramadan, its our job to put on our thinking caps and mix things up to attract our users back to our games. We’ve talked about this time and time again, localization and making your game culturally relevant is the key to unlocking huge numbers of downloads.
Here are three key things you should do during the holy month of Ramadan:
- Customize your game for Ramadan
For example, we tweaked both versions of Shake the Metal, by changing the setting, adding secret levels, new artwork and decorating maps with Ramadan lanterns.
- Daily gifts
As we mentioned before, charity is a huge part of the Ramadan. Donating money, clothes and food for the poor is a must. Therefore, providing users with free gifts such as lives, gems or coins will increase user base.
- Timing is everything
In order to properly conduct a successful social media campaign, timing makes a huge difference. Everyone’s biological clock changes during Ramadan: people wake up around 11 AM and sleep at around 4 AM. Dead times are usually during Iftar, Sohour and prayer times.
As Ramadan comes to an end in just a few days, we gave you a few tips to keep in mind for next year. The holy month comes once a year and can only determined a few days before its actual start date.
Arab’s make up about one quarter of the world’s 1.5 billion Muslims worldwide and the Arab region has huge smartphone penetration rates. With all the information we just told you, take a moment to grasp how much your game is missing out on in the Middle East and start planning for next year!