why the mena market

what arab gamers crave

The Arab mobile games market is underserved.

In the MENA, the relatively high penetration of
smartphones (60 % against a global average
of 28 %) suggests that mobile games could
achieve unprecedented traction in the region.

Smartphone penetration in Saudi Arabia
and the UAE specifically has surpassed
75 % of the population, with more than
55 % of users accessing the internet
through their data plans (Strategy&).

The Predicament FOR GAME DEVELOPERS

User Support

Users send feedback and prefer joining communities in their own language.

Culture Sensitivity

Users crave culturally relevant games which lead to higher engagement & retention.

Arabic Language

The Arabic language is one of the hardest to master especially fitting to different accents.

User Aquisition

A user acquisition strategy in the MENA is difficult because of how immature the market is.

Monetization Counseling

Learning buying habits, selecting the right Ad Networks & mediations tools needs experience.

Developer