why the mena market
what arab gamers crave
The Arab mobile games market is underserved.
In the MENA, the relatively high penetration of
smartphones (60 % against a global average
of 28 %) suggests that mobile games could
achieve unprecedented traction in the region.
Smartphone penetration in Saudi Arabia
and the UAE specifically has surpassed
75 % of the population, with more than
55 % of users accessing the internet
through their data plans (Strategy&).
The Predicament FOR GAME DEVELOPERS
