Each game we publish goes through these 4 steps to guarantee its success in the Arabic market.
We localize games to the language and culture of the region and then test them ensuring that they ready to be launched in the market. It is extremely difficult to penetrate the MENA mobile games market. Games that are not localized properly perform poorly in the market.
Due to fierce competition in the app stores, games are being localized for different markets to capture truly a global presence.
Out of all the games we receive to publish, our team handpicks games it believes can succeed in the market. This is done through careful analysis of the market based on our experience and testing the game early on.
We pick the winners, the Moron Test was number 500 on the Saudi Arabian iOS store before it was localized but we managed to take it to number 1 with localization.
Based on our experience in the market, we will improve your monetization strategy by implementing the best techniques to maximize your game’s revenue. We will advise you on which ad networks work best in the region and item pricing. We will also advise on how the gameflow can be adjusted allowing the game to monetize better from the Arab user.
We published Tower Build and the game generated 10X the revenue it originally had.
Analytics and Marketing
Tamatem advises on which analytics and event tracking tools you should implement in your game. Allowing us to collect data to better acquire users and maximize your returns.
We aid in discoverability by marketing, promoting and distributing the games we publish across our network enabling it to reach the top of the charts across the MENA market. We also provide you with analytics detailing game performance, player engagement, app store rank and revenue generated.
We will give your game attention that it will otherwise not receive in the MENA region, turning your promising game titles into successful ones.
Through our in-app support we will be able to give you direct feedback on the game’s performance and obstacles users face when playing the game. This will allow us to gather feedback for you quickly so that you can update the game when necessary, ensuring maximum reach and revenue from your game.