Breaking a record of more than 2,000 downloads per hour during its first day of release.
Tamatem, the leading mobile games publisher in the MENA market, partnered up with Romanian game-developing studio Transylgamia and released a new game called Getaway Driver. The game received a full feature from the App Store, topped charts across the Arab region and was downloaded more than 200,000 times during its first week.
“We partnered with Transylgamia, who wanted to explore the Arab mobile games market, to localize Getaway Driver and its success so far will allow us to release even more localized and culturally relevant games,” Hussam Hammo, CEO of Tamatem said.
Getaway Driver allows players to step into the role of the most talented getaway driver and take on missions provided by “The Boss”. Users must drive their car through daily traffic, earn cash, turbo boosts and gas and not get caught by the police. Missions can vary from day/night cycles; various weather conditions and cars can be upgraded in the garage with cash earned from each mission.
“What sets Getaway Driver apart from other arcade racing games is that the levels are randomly generated, so no play will feel the same. This also adds some extra spice to our “Challenge Friend” feature, as other players can take on your version of the track and try it out, trying to beat your score,” Tudor Rad, CEO of Transylgamia said.
Getaways Driver is the second game to be localized in the Arab region from Transylgamia’s portfolio, Tamatem is currently working on localizing another game with Transylgamia to be released in October.
“The MENA region was something we had not thought to tackle before our partnership, because we found it too difficult to localize, market and make our games culturally-fit for the region – issues that Tamatem powered-through with us,” Rad added. “I think the region’s love for car games, our expertise in making them and Tamatem’s ability to connect them to the audience make for a wonderful collaboration that will hopefully continue with more projects in the future!”