Tapinator, Inc. (TAPM), a designer, developer and publisher of mobile games on the iOS, Google Play, and Amazon platforms, today announced that, through a new publishing partnership with Tamatem, Inc., it plans to enter the $680 Million Middle East and North Africa (MENA) mobile gaming market. According to Strategy& (formerly Booz & Company), The MENA market for mobile games is expected to more than triple in size in the coming years – from $680 million in 2015 to $2.3 billion in 2022. Tapinator and Tamatem will kick off this partnership via the December 2015 launch of localized versions of Tapinator’s hit mobile games, Cop Duty Simulator 3D and Trucker Parking 3D.
Tapinator also announced that it plans to release it Q3 Earnings Report next week.
“Gaming is a key driver in the MENA digital media market and, according to Strategy&, is expected to grow from 19 percent to 22 percent of the digital media market from 2014-2019. The rise of the Arab digital generation is giving rise to a surge in demand for localized, culturally relevant digital content including video, social media and, of course, mobile games. The mobile market is one of the fastest-growing media segments in the Middle East. Smartphone penetration in Saudi Arabia and the UAE has surpassed 75 percent of the population, with more than 55 percent of users accessing the Internet every day on a smartphone (Source:Gulf Communications Council Telecommunications Regulators). Tapinator is looking forward to investing in the high growth MENA region in order to establish early market leadership,” said Tapinator CEO, Ilya Nikolayev.
“The Arab mobile game market is underserved. Arabic is the fourth biggest language in the world, yet less than one percent of all mobile gaming content is available in Arabic. While games in English number around 400,000, there are only 250 Arabic games available on the App Store (Source:GamesIndustry.biz). The region has one of the world’s fastest adoption rates for mobile apps. There are 60M+ smartphone users in the Middle East and this number is expected to reach 100M by 2016. 60 percent of these users prefer consuming content in Arabic. (Source: Strategy&). Tamatem looks forward to working with Tapinator to help them bring their large and rapidly-growing library of 150+ high quality mobile games to the vibrant Arabic market,” said Tamatem CEO Hussam Hammo.