Article by: Total Croatia news
As Poslovni Dnevnik writes on thr 5th of June, 2020, Nanobit’s games have been downloaded more than 130 million times in total, and are being played by over 10 million active players from across all continents of the world on a monthly basis.
Nanobit, a Croatian gaming studio from Zagreb, which creates lifestyle, casual and narrative games, is becoming increasingly popular in the Arab world. Nanobit’s Hollywood Story game recorded great results just three months after its initial launch. So far, it has been downloaded by more than a million and a half players from as many as seventeen countries in the Arab world, and in many of them it remains among the top three games in both Apple and Google Play store rankings.
Nanobit decided to enter the Arab mobile game market in partnership with the leading game publisher in the MENA region, the Jordanian Tamatem. It is a region that includes Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Yemen, Iraq, Jordan, Lebanon, Palestine, Syria, Egypt, Sudan, Libya, Tunisia, Algeria and Morocco.
Hollywood Story is, due to the specifics of the market, linguistically and culturally adapted to the Arab world, and the game in this area is known as Fashion Queen. It is a game with a fun character through which the player builds their character who goes on to become a Hollywood star. The fact that Nanobit’s game in Arab countries has become the ultimate hit has been confirmed by the visit of Queen Rania of Jordan to the centre of Tamatem, where she tested the possibilities of the game first hand – and she was thrilled with it.
“We’re pleased with these results. The Arab market, although specific in many ways, has a huge amount of potential, we’re so encouraged by the success of this project, with our partner Tamatem, we’re already working on new projects. This success is primarily the result of the joint work of all of our colleagues at Nanobit,” said Filip Cindric, Business Development Manager at Nanobit.
The success in the markets of the Arab world is a new confirmation of the success of this Zagreb-based gaming studio, which was included in the list of the fastest growing tech companies in Europe by the prestigious Financial Times (FT).