Are We Running Out Of Time or Just Wasting It

A survey showed that 47% of employees complained about meetings wasting their time at work (BOOQED). At Tamatem, we are always looking for ways to optimize our time for increased efficiency and productivity! If you haven’t heard of the latest meeting hack, let us tell you all about it!

How many times have you caught yourself daydreaming in a long and dreadful meeting? For some reason the longer you sit in them the slower the time moves. Well, since you can’t really control that one guy that goes off on a 20-minute tangent and you begin to wonder whether it’s all even worth it. We discovered a hack that will keep you energized and engaged! Stand-up meetings!

It’s simple, stand-up meetings are the same as regular meetings, except you can’t really sit in them which automatically reduces their life span. A moderator leads the meeting, highlighting what will be covered and members then move on to sharing updates based on their importance and urgency. 

The process of publishing mobile games requires constant synergy and alignment between different departments at Tamatem Games! Once we onboard a game from a new developer, the game goes through different stages (departments) before its official launch in the market, so teams are regularly in contact with each other to make sure that the game is being carefully handled and properly launched into the Arabic-speaking market. Based on that and to keep things moving, we adopted standup meetings twice a week!

The focus of each meeting is to keep everyone on their feet while staying on topic with a time limit that doesn’t exceed 15 minutes! Every team member shares the highs and lows of their week, as well as what they hope to accomplish for the upcoming week with the moderator overseeing the conversation! 

After adopting this method and getting feedback, we found that most team members actually prefer 15-minute standup update meetings and considered them to be much more useful and efficient in the long run! Try it out! You might end up saving yourself the time you didn’t know was wasted! 

Author: Shaden Al Haj Mohammad

MENA: A Thriving Region With Lots of Support for The Games Industry 

Learn more about what makes the MENA region the fastest growing mobile games market today ahead of Pocket Gamer Connects Jordan this November

By Adriana Martinez, Marketing Executive

Did you know that the MENA region is expected to reach over $5 billion by 2025?

We’ve already discussed the predicted exponential growth of the blockchain market in the region, and we’ve given you a glimpse into the overall market outlook. Today, we’re taking a closer look at exactly how the MENA region has been supporting the flourishing community of gamemakers in the area, and how this incredible support is paving the way for this region to be the fastest growing games market in the world.

We have an unmissable chance to join us there this November, and you won’t want to miss out! We’re returning to Jordan this November 12th to 13th for two incredible days of networking and sharing cutting-edge insights right on the shore of the glorious Dead Sea, and over 700 games industry professionals from all over the globe will be in attendance. We’ll be hearing from over 100 world-renowned speakers on all the hottest topics facing the games industry today, and we’ll have a number of matchmaking opportunities lined up for you to meet your dream business partner. Currently, we even have an exclusive limited time deal to secure your spot at our Jordan conference with a special discount! Head over to our official website to book your ticket today and save hundreds with our Early Bird discount, instantly applied at checkout. The clock is ticking!

Keep on reading to learn about the opportunities for gamemakers in the MENA region!

A Thriving Gaming Market

Expected to reach $5 billion by 2025 and currently valued at $1.78 billion, the MENA region has established itself as a key growth region in the global video games industry.

This incredible growth is attributed to increased spending by current gamers, time spent in-game by users and surging advertising revenue according to a report by RedSeer. This is being linked back to a growing interest from consumers that are typically underserved in the region, spanning various demographics such as females and Gen X, as well as the overall gaming market boom provided by the pandemic over the past few years and the prevalent youth population in the area.

Today, the MENA region’s domestic market is the fastest growing in the world, touting over 377 million estimated players – this is almost as many gamers as all of Europe combined (386 million) and much more than America (210 million).

Investing in the MENA Region

Online gaming players in the Middle East are starting to get familiar with NFTs and tokens in gaming, and within a developed gaming industry, it’s becoming an increasingly irresistible opportunity for global gaming companies. Vorto Games, the gaming company behind crypto-based video game Hash Rush, is bringing a ‘play to earn’ model to the MENA region where gamers can generate real NFTs via playing the game. Speaking on the decision, chief strategy officer Warren Sample noted the massive opportunity to capitalise in this specific region. “There is a lot of innovation development that is happening in the region and when you add a youthful population with new ways to socially connect, we think there is a very good alignment with what we are talking about.”

Today, the MENA region’s domestic market is the fastest growing in the world, touting over 377 million estimated players – this is almost as many gamers as all of Europe combined (386 million) and much more than America (210 million).

Further, Crypto Gaming United, the premier play-to-earn league, is actively growing its presence in the MENA region to push blockchain, NFT, DeFi, DAO, fintech, crypto-mining and next generation Web development. This expansion is promoting actively embracing the metaverse as a valid career choice in developing countries. CGU co-founder Sergei Sergienko spoke on the league’s decision to pursue the ample business opportunities in the region. “We are happy to contribute to a meaningful discussion of trends and opportunities in the metaverse, given that our business is growing so rapidly in the MENA region.”

Saudi Arabia’s Savvy Gaming Group, our partners for the upcoming PG Connects Leaders Summit Riyadh, plans to invest $38.7 billion into the games industry, including a $13 billion acquisition of a leading (but unnamed) games publisher. This major investment will include $18.6 billion focused on financing a variety of “key companies” to acquire minority stakes in support game development, and $481 million is reserved for investments in esports companies and “industry disruptors to grow early-stage games”. A further $4.8 billion will be invested in “mature industry partners.”

Esports have been a major growth focus in the region as well. Activision recently partnered with the Saudi Telecom Company to introduce dedicated servers hosted in Riyadh and Jeddah for Call of Duty. Riot Games, the masterminds behind League of Legends, established Middle East servers for their game Valorant in October 2020 and Zain Group launched a new esports brand to hold a series of regional online esports tournaments. These are just a few of the examples of the increased presence of esports in the region.

Just this February, Saudi Arabian tech hub NEOM announced a joint venture with Dubai-based MBC Group to form the first AAA games development studio in the area to produce high-production-value games for local, regional and international gamers. Currently, all eyes and ears are shifting towards the MENA market, and the surging numbers of players due to the prevalent number of youth in the region and the pandemic is only emphasising the demand for more game creation in the region.

Opportunities for growth are sprouting everywhere from the games community and for the games community in this area. There’s more and more local development talent sprouting and creating for the local players, with Tamatem, one of Jordan’s leading developers that was founded just in 2013, now having a total value of over $80 million while specialising in localising internationally renowned games to suit Arabic-speaking users.

Government-Backed Support

Much of the anticipated growth is expected to also stem from the government support across games and esports in the region.

Governments in the MENA region are particularly supportive of the video games sector, with Saudi Arabia and the UAE having introduced policies to encourage game localisation, local game development, new studios and offices of international game companies and hosting major esports tournaments to encourage growth in the sector.

Governments in the MENA region are particularly supportive of the video games sector, with Saudi Arabia and the UAE having introduced policies to encourage game localisation, local game development, new studios and more.

There’s been an abundance of positive news regarding policies embracing the growth of the gaming sector in this region, with developments as recent as of September 15th about the HRH crown prince unveiling the National Gaming and Esports Strategy marking the beginning of a new era towards leading the gaming sector and making Saudi Arabia the global hub for this sector by 2030 through his Vision 2030 objectives. The statement highlighted that “The National Gaming and Esports Strategy is driven by the creativity and energy of our citizens and gamers, who are at the heart of the strategy. We are delivering on the ambitions of the gaming community in Saudi Arabia and around the world, with an exciting new career, and unique entertainment opportunities; aiming to make Saudi Arabia the ultimate global hub for this sector by 2030” and later goes on to describe the objectives of this strategy being to raise the quality of life through improvement of the player experience, providing new entertainment opportunities and achieving an economic impact to the gross domestic product directly and indirectly. This development is massive when it comes to acknowledging the increasing presence of the gaming industry in the region, and the region’s commitment to playing a key role in the global gaming arena.

Another recent development for e-gaming in the Saudi Arabian region is The Game Changers Initiative led by the Saudi Arabian Ministry of Communications and Information Technology, a programme offering apprenticeship training and aiding participants to finding jobs in the gaming sector and establishing startups.

Even in areas still in their infancy when it comes to game development such as Africa, there has been a recent explosion of opportunity for gaming talent. The recent launch of Africa Game Developers Association boasts members from over 18 African countries, and it’s a leading organisation in encouraging the notable talent in the region to further their careers.

Institutional support when it comes to expanding the gaming sector felt throughout this region is palpable, and it’s why there’s no question about the growing importance of keeping an eye on this region and establishing connections here. PG Connects Jordan presents a prime opportunity to do just that.

Jordan Will be Home to Over Two Million Mobile Gamers Within Five Years

The market continues to grow, and Jordan’s gaming leaders, including Tamatem and Maysalward, infuse games with Arabic culture

By Peggy Anne Salz, Mobile Groove – Founder, Analyst & Content Strategist

Jordan is no stranger to the worlds of technology and gaming. In fact, Jordan is the home of the very first gaming company in the region, Maysalward, which initially focused on helping Western gaming companies localize and repackage their games for the Arabic-speaking world and has since diversified into development.

Continuing in this fashion today is Tamatem, founded in Jordan in 2013. Tamatem is a distributor of mobile games and has partnerships with companies in the United States, China, France, South Korea, Bulgaria, and Croatia, converting existing games to Arabic and consulting on infusing them with Arabic culture. Tamatem recently announced a $5 million investment and strategic partnership with MSA Novo, the emerging markets investing arm of MSA Capital.

Maysalward was founded by Nour Khrais, who created the very first Arabic mobile game in 2004. Today, Khrais is still CEO, and Maysalward continues to thrive. One of the company’s titles, Dominoes Pro, has recorded over 50 million downloads across iOS and Android.

Khrais has watched the region’s entire gaming history and is excited about the growth underway today. With more and more game studios cropping up, the industry is starting to mature in Jordan and across the MENA region. “We are starting to see more ad-supported models take off,” says Khrais, “and nowadays, gaming is reaching equal footing – with radio and television – as a pillar of the advertising media market.”

Growing the Market

Looking ahead, Khrais (who also plays a key role in the Gaming Lab and the Jordan Gaming Task Force, among other initiatives) sees plenty of reasons for optimism. “5G is almost live in all major markets in MENA, the majority of residents are under 25 years old, and gaming is their primary form of entertainment,” says Khrais. 

The population is also increasingly financially empowered. “We are seeing more banks giving credit card access for young consumers,” Khrais adds.

It’s a combination that bodes well for the Jordanian gaming market. Mobile game revenue is expected to grow from $43.2 million generated by 1.76 million players in 2022 to $57.6 million generated by 2.1 million players by 2027, for annual revenue growth of 5.89% for the period. ARPPU for Jordan is expected to reach $24.49 in 2022.

Like its MENA neighbours, Jordan’s government and society are supporting the industry in a variety of ways. Jordan’s universities have made gaming and development an important part of curricula, and the industry’s professions are garnering increasing respect and success in society. Hussein bin Abdullah, Crown Prince of Jordan, himself attended the Gaming Summit in 2018 to witness the conversation about games industry growth in the country. 

Your Chance to Visit Amman Now

That’s why Jordan makes a logical host for our upcoming annual event, Pocket Gamer Connects Jordan 2022, two days of networking, learning, and presentations expected to be attended by over 700 gaming industry professionals from all over the globe.

As well as the conference (where it is still possible to win heavily subsidised tickets if you are an indie developer), it is possible to travel to Petra on Monday, 15th November, to see one of the true wonders of the world.

You can also join other global and MENA leaders two weeks later in Riyadh for our first Leaders Summit.

Don’t Work For Tamatem Games, Really Don’t  

Tamatem Games has been making headlines left right and center over the last couple of years and the reason why this Jordan-born startup has been dominating the news is not because of its funding rounds, or the fact that the creator of PUBG himself flew out from Korea to meet with the team but rather because this company is legitimately one of its kind and here’s why! 

1. Times Are Changing 

People are beginning to realize that the grey and dull 9 to 5 corporate life is not the best or most ideal way to live anymore. The region’s brightest minds are leaving massive corporations (without dropping any names) to come work for Tamatem. Times are changing and working at a corporation that sucks the life out of you is no longer the most optimal choice.

People are seeking fulfillment, searching for something that is less stagnant, more dynamic, and moving with the times. Working at a place that understands the human side of things is a core prerequisite. To be seen, recognized, and heard are fundamentals that cannot be overlooked anymore and Tamatem is all about promoting the whole and the self, pushing for growth beyond the salary and title. 

2. Being A Part Of Something Bigger

You won’t be working at a mobile gaming company. Well, yes you technically will be working at a mobile gaming company but you will also be a part of a movement and a revolution. Tamatem is not just a company that publishes mobile games in Arabic. It’s a grassroots movement transforming the MENA entertainment industry as we know it.

Tamatem is much more than its products and services. It is fundamentally and in so many ways the future. It is creating jobs all over the world, enhancing and introducing the mobile games industry to a region filled with young people eager to launch their careers. It’s pushing entrepreneurship and innovation for anyone looking to chase their dreams. It showcases the massive potential that exists in the Arab world. It’s a rumbling revolution that is breaking records and challenging the status quo, and who wouldn’t want to be a part of that? 

3. What You See Is What You Get 

As rare as it may seem today, what you see is truly what you get with Tamatem. If you stumbled across any of the leading publisher’s social media pages you probably wondered if any of it was actually real. The answer is yes, yes it is. Tamatem is spearheaded by a highly passionate, immensely devoted, and very unique group of people. From the second you set foot at Tamatem HQ you will immediately feel the energy of this marvelous beehive. Everyone is elated; working to serve the mothership and there’s this unbreakable in-explainable force that constantly drives the team to grow individually and collectively.

The team’s ability to make sure that everyone is welcomed unconditionally as a member of the family is mind-blowing. This is exceptional given how busy everyone really is. The industry is so extremely fast-paced and demanding. Being busy is an understatement, yet somehow everyone makes time for you. There’s a sense of unity that makes you shift from feeling like a complete stranger to a lifelong member of the band, with everyone drumming to the same beat. 

4. The Industry 

The MENA games market is expected to reach more than $5 billion by 2025. The numbers are on Tamatem’s side. With the arrival of the global pandemic, millions of people have turned to their phones for entertainment, specifically mobile games, and have been since hooked. The industry is growing at an exponential rate and Tamatem is growing with it.

Today, the MENA region’s market is the fastest growing in the world with over 377 million estimated players. This is almost as many gamers as all of Europe (386 million) and much more than the American market (210 million) Source: Pocket Gamer. Tamatem has been serving the MENA mobile games market way before people started realizing the massive potential of MENA mobile games. They essentially called it before everyone else did. Tamatem has over 50 published games with over 150 million game downloads and continues to grow every single day. 

In a nutshell and the most important thing to take away is don’t work for Tamatem Games, really don’t. 

Author: Elena Hinnawi

Tamatem Launches YouTube Mini-Series ‘Rabe Baloot’

Hey there, Tamatem fans! We’ve got news for you! 

If you thought VIP Baloot couldn’t get any better, it just did! We are so excited to officially introduce to you our latest YouTube mini-series Rabe Baloot! This mini-series is the perfect entertainment channel for all of our fans. Be prepared to get on the wildest adventures with our favorite Rabe Baloot character Khan

Rabe Baloot is a series that depicts the life of Khan, his relationship with his cat, and his love for the game Baloot! Saying that Khan is a VIP Baloot fanatic would be an understatement. Nothing is more important to him than the game of Baloot but for some reason life just keeps on getting in the way between him and his favorite game! 

Khan is a regular person just like you, only he finds himself in the strangest most peculiar situations. He moves through life with grace (or the lack thereof)  living day by day with the sole purpose of playing the fantastic game of Baloot. 

Khan doesn’t have much to say but soon enough you will find a friend in him. His presence is subtle but unmissable, he is a loyal man, knows what he wants, and doesn’t take life too seriously! Khan is also active on TikTok he loves getting on the latest trends and sharing his creativity!  

Khan is our favorite guy, and before you know it, he’ll be your favorite too! You can’t but fall in love with Khan as he juggles everyday life in this must-watch series. Trust us you wouldn’t want to miss the chronicles of Khan in our latest YouTube series Rabe Baloot! We can’t wait for you to watch it! 


Tamatem Games

Game Global Play Local 

Tamatem Games partners up with top influencers in Saudi Arabia for a VIP Baloot tournament!

The number one mobile games publisher in the MENA region, Tamatem Games, partnered with eight Saudi Social Media influencers for a month-long tournament of the most popular card game in Saudi Arabia, VIP Baloot! Tamatem teamed up with a group of top-tier Saudi influencers that total average views of over 16 million. Collaborating with these influencers led to a 35% increase in-game revenue and a 10% increase in game downloads! 

All influencers entered a full 360-degree Baloot tournament playing against each other to win the final title and match! Each influencer got to choose one of their followers to partner with for the whole tournament to win the VIP Baloot title and also get the chance to win a brand new iPhone! 

More than that! Atheer got her very own Fashion Queen Snapchat filter! Atheer’s followers and Fashion Queen lovers enjoyed using the filter and were able to interact in real-time with Atheer in picking brand new fashion outfits within the game every single day! 

After iftar, influencers and their teams would get together for extreme and intense Baloot competitions! With customizable VIP Baloot decks, tables, and in-game banners! Users were also able to interact with the influencers on social media to watch their favorite influencers win at the most competitive and popular card game in the region, VIP Baloot! 

Fashion Queen, Tamatem’s highly popular fashion game, teams up with Atheer Al Hilweh for the month of Ramadan! 

One of Tamatem’s most popular games, Fashion Queen, teams up with influencer Atheer Al Hilweh in a month-long campaign! During the month of Ramadan, Fashion Queen officially introduced the character of Atheer Al Hilweh. Players can now interact with Atheer by completing missions, exploring her story, and purchasing exclusive outfits handpicked by the influencer herself! Atheer has over 6 Million average views on Snapchat! Teaming up with her helped users better understand how to navigate the game and unlock levels. More than that! Introducing Atheer to Fashion Queen led to a 40% increase in revenue and 30% increase in game downloads! 

Atheer also introduced the PVP (Player vs Player) feature in the game to engage users in playing and interacting with one another. She announced a competition whereby users got the chance to play against Atheer herself and win prizes! Users that won playing against Atheer were rewarded with promo codes for in-game purchases! 

More than that! Atheer got her very own Fashion Queen Snapchat filter! Atheer’s followers and Fashion Queen lovers enjoyed using the filter and were able to interact in real-time with Atheer in picking brand new fashion outfits within the game every single day! 

Fashion Queen collaborating with influencers like Atheer Al Hilweh gets us closer to our users and their lifestyles! We are always looking for ways to enhance and uplift our user’s experience and make the game highly entertaining and enjoyable. We chose Atheer for Fashion Queen because of her absolute love for the game. Atheer is a Fashion Queen fanatic herself and who would be a better fit than someone who is a massive fan of the game and knows it inside and out! We loved partnering with the fabulous Atheer and especially enjoyed giving life to her very own Fashion Queen character for all of her fans and followers to interact with and enjoy! 

شركة طماطم للألعاب تتعاون مع كبار الشخصيات المؤثرة في المملكة العربية السعودية في بطولة في آي بي بلوت

تعاونت شركة “طماطم”، الرائدة في نشر ألعاب الهاتف المحمول في منطقة الشرق الأوسط وشمال إفريقيا، ولمدة شهر، شراكة مع ثمانية من المؤثرين السعوديين على وسائل التواصل الاجتماعي في بطولة لأشهر لعبة ورق في المملكة، لعبة في آي بي بلوت

تتجاوز مجموع مشاهدات هذه المجموعة من المؤثرين الإجتماعيين 16 مليون مشاهدة. وهذا التعاون ساهم في زيادة إيرادات اللعبة بنسبة 35% وزيادة في عدد تحميلات التطبيق بنسبة %10

دخل جميع المؤثرين في دورة كاملة لتحدي “بلوت” للحصول على لقب البطولة في المباراة النهائية. حيث سيلعب كل مؤثر ضد الآخر بعد أن يختار متابع من متابعيه للمشاركة معه طيلة فترة البطولة للفوز بلقب “في آي بي بلوت” والتي تمكنهم من الحصول على فرصة للفوز بأحدث جهاز “آيفون”. 

بعد الإفطار، تجتمع الفرق معاً ويبدأ التحدي على طاولة وأوراق مصممة خصيصاً لتطبيق “في آي بي بلوت”، بالإضافة إلى إعلانات تظهر داخل اللعبة نفسها. كما بإمكان كل مستخدمي اللعبة مشاهدة كل التحديات والتفاعل مع المؤثرين عبر وسائل التواصل الاجتماعي وتشجيعهم لربح أشهر لعبة ورق في المنطقة، لعبة في آي بي بلوت

ملكة الموضة، لعبة الحكايات والأزياء الشهيرة لشركة طماطم، تتعاون مع أثير الحلوة في رمضان

تعاونت شركة “طماطم”، ناشرة لعبة “ملكة الموضة”، إحدى أشهر ألعاب الشركة، مع أيقونة الموضة “أثير الحلوة”، في حملة استمرت لشهر. هذا التعاون منح اللاعبات خلال شهر رمضان الفضيل، التفاعل مع شخصية “أثير” بعد أن تم إضافتها كجزء من أحداث ومجريات اللعبة. حيث ستتمكن كل لاعبة باجتياز مراحل اللعبة واستكشاف مزايا جديدة ومميزة، بالإضافة إلى اختيار ملابس حصرية من مجموعتها الخاصة، والتقاط صور معها، وذلك فقط عن طريق التفاعل مع شخصية “أثير” في اللعبة

تجاوزت مشاهدات “أثير” على تطبيق سناب شات ستة ملايين مشاهدة. وانضمام شخصيتها كجزء من اللعبة أضاف التشويق لاستكشاف مراحل ومهمّات جديدة. نجاح التعاون كان واضحاً مع زيادة ملحوظة في إيرادات اللعبة بنسبة 40% وزيادة في عدد تحميلات التطبيق بنسبة %30

قمنا مع أثير باضافة تحدي جديد في اللعبة، هذا التحدي يمكن اللاّعبات من التفاعل وتحدي “أثير” في الموضة. ستنال الرابحة في التحدي مكافأة تمكنها الحصول على رمز ترويجي للقيام بشراء ماتريد عبر تطبيق اللعبة

ولإضافة المزيد من المتعة، حصلت “أثير” على فلتر خاص بها في تطبيق سناب شات. حيث استمتع محبي لعبة “ملكة الموضة” ومتابعات “أثير” من استخدام الفلتر والتفاعل المباشر معها لاختيار إطلالة يومية جديدة في اللعبة

تعاون “شركة طماطم” لتطبيقها “ملكة الموضة” مع مؤثرة اجتماعية مثل “أثير الحلوة” يساعد على فهم حياة مستخدمي التطبيق والتقرب لهم أكثر. نبحث دوماً عن طرق لتحسين تجربة اللاعبين والارتقاء بها، وجعل اللعبة مسلية وأكثر متعة. “أثير” من أشد معجبي لعبة “ملكة الموضة” مما جعلها أفضل اختيار لهذا التعاون. إدراج شخصيتها إلى لعبة “ملكة الموضة” أضاف المزيد من المتعة لمتابعيها، وزيادة استمتاع جمهور اللعبة