Tamatem Signs With The Ministry of Digital Economy

We were chosen to be a part of the ‘Jordan Growth Program’. The Ministry of Digital Economy and Entrepreneurship in Jordan launched an incentive program that offers grants of up to $100,000 to companies working in the Jordanian digital sector. Tamatem was handpicked to be a part of this program that provides grants and incentives to help connect companies with potential clients and partners in the region and globally. We are massively proud and excited to be a part of such a promising program to achieve our expansion plans in the very near future! 

Local Jordanian Company Tamatem Games Vaccinates All of its Employees

AMMAN — Tamatem Games, a major mobile games publisher in the Middle East, vaccinated all of its 75 employees this week. Tamatem is a local Jordanian mobile publishing company that has been growing exponentially in recent years despite the current economic downturn. Tamatem places the health and well-being of its employees at the forefront and is adamant about creating an excellent work environment for its team. With that, the company is eager to move forward towards a better and brighter future by creating job opportunities for the Jordanian youth.

“It is vital for us to keep on pushing forward during these uncertain and difficult times. Our region has been going through an economic and political downturn so it is important for organizations and companies alike to remain hopeful and take any step, no matter how small, towards a better and healthier future,” said Hussam Hammo, CEO of Tamatem Games.

The Jordan Times

It’s Time to Pay Attention to the Mobile Gaming Industry – Jordan News Article

AMMAN — Mobile gaming has exploded in popularity as mobile phones have taken over the world. But according to Hussam Hammo, CEO and founder of the Jordan-based mobile gaming company Tamatem, there is a gap in the billion-dollar market.

“This is an industry that made $160 billion last year, but how much of this share belongs to Arabs? Nothing,” Hammo said in an interview with Jordan News. “We are missing out on a lot.”

Seizing the opportunity, Hammo established Tamatem in 2013. Working with international mobile app developers, the company localizes content and publishes it for regional audiences.

For example, Fashion Queen, one of the mobile applications localized by Tamatem, is loaded with culturally relevant details. Originally tailored to Western audiences, the characters of the story-based game now engage in familiar activities such as conversing in Arabic, traveling to Beirut and hanging out at local cafes. After Tamatem adapted the user experience to fit societal norms, the game, which was previously unknown in the region, is now approaching 10 million downloads.

“This company was created to tackle the issue of the lack of availability of content in Arabic for Arab users,” Hammo said. “We see the users’ comments and reviews; they can relate to (our) characters and their stories.”

Today, Tamatem is the leading mobile games publisher in the MENA market with around 70 employees, 14 different games, and 100 million downloads in the Arab world.

The COVID-19 pandemic and resulting lockdowns only highlighted the potential of the entertainment industry as a whole, according to Hammo. “Between March and May 2020, we saw a jump of maybe 200 percent in our games, a number we never could have imagined,” Hammo said. Indeed, the industry has proven its capacity for huge profits internationally. This week, CNN reported that one mobile apps and games platform, AppLovin, raised $2 billion in an initial public offering; AppLovin itself estimated that the mobile app ecosystem will expand to $283 billion by 2024.

Tamatem is not Hammo’s first journey into entrepreneurship. Eager to start his own company right after college, Hammo founded Faye3.com, an Arabic social network in 2006 that was soon after acquired by a local company. In 2009, he then co-founded Wizards Productions, an online gaming company that they eventually struggled to maintain and had to wind down.

By the time Hammo started Tamatem, he was well-versed with the nuances of the local market and the digital gaming industry.

Tailoring the project to the region not only addressed a gap in the market, but was also strategic; Tamatem did not need to compete with international companies, it just needed to occupy a niche — the Arabic market. But this strategic choice also provided its own challenges.

“We suffered a lot at the beginning while trying to make people understand the Arabic market,” said Hammo. “This posed a challenge for our company because we were not just marketing our company, we were marketing the market.”

Usually, governments promote rising industries through local campaigns and exhibitions, Hammo explained. The local environment must provide institutional support to create an ecosystem that is friendly to game developers.

Tamatem is working on hiring local talent and promoting the sector by collaborating with universities on training programs and curriculums. However, the lack of regional familiarity with the industry slows down this process.

In order to be well-prepared for the workforce, interested students should start focusing on learning mobile game development at design while still pursuing their studies, according to Hammo. The independent nature of the game development process, in addition to the demand in the market, makes this a financially attractive venture, he said.

“Many people who think about gaming want to become a pro gamer and play games,” Hammo explained. “But I want to encourage people to create games.”

Article by Nadine Daher, Jordan News

Tamatem Games Renovates Orphanage in Amman

In the month of Ramadan, we dedicated our efforts to giving back to the community and partnered up with the Orphan Child Welfare Association to help in the renovation of their center in Jabal Al Weibdeh. 

With the help of the Orenda Tribe, we managed to redecorate, refurbish and renovate the space giving the children a chance to create and play in a welcoming and safe environment. We are very grateful for getting the chance to play a small part in giving back to our community. 

Hussam Hammo’s Entrepreneurial Journey

Every founder experiences their own bumpy road, and whether the destination turns out as expected or not, there’s no denying that the journey itself is where all the grit and growth is. 

The cornerstone of Tamatem Games’ team spirit, culture, and work ethic is, without a doubt, underscored by founder Hussam Hammo and his entrepreneurial journey. This blog post will give you a brief idea of his entrepreneurial story, covering some stops along the way and Tamatem Games today. 

After completing his studies in Computer Science and programming at the Princess Sumaya University for Technology in Amman, Jordan, Hammo was adamant about pursuing a career in the field. Knowing that he wanted to eventually found his own company, Hammo took the opportunity to dive into a few different projects to start. 

Hussam co-founded his first company in 2006; it was the first of its kind Arabic social network by the name of Faye3.com. From there, Faye3.com was met with huge success, accumulating over 1 million users. It was then that Hammo realized the clear-as-day, painstaking need for Arabic content. Arabic-speakers were severely underserved when it came to consuming quality content in their own native language. 

Coming off the success of Faye3.com, Hussam founded “Wizard Productions”, a gaming studio set on developing social online games targeting the Arab region. After developing and launching the first Arabic 3D game on Facebook, Wizard Productions went on to launch 10 more games and boast a user base of 500,000.

Once again, it was clear that the market was blatantly underserved – with 300 million Arabic speakers and a mere 1% of native Arabic online content, the pain point was apparent. But with that, there was a lack of investment and funding to drive output, so Wizard Productions was eventually shut down. 

From his years-long experience with Wizard Productions, Hammo realized that there was a shift in focus to mobile games and from there, Tamatem Games was born. Tamatem Games was founded in 2013 on the main premise of serving the MENA market with Arabic mobile games. Not only was his mission to create mobile games in the Arabic language, but to also focus on culture-specific elements as well. 

Once this mission was realized, the Tamatem Games business model slowly but surely came to fruition. Hammo positioned Tamatem Games as a mobile game publishing house that partners with global game developers to bring their mobile games to the untapped MENA market. By first assessing the potential success that already-existing mobile games would have in MENA, there would be no time or effort spent on game development.

Working with developers from all over the world to bring their successful mobile games to the MENA region might seem like a simple process on the surface. But it’s not as easy as translating a game from English to Arabic and slapping it on the app store – enter localization. Localization goes beyond translation; it focuses on building a game that is culturally relevant to the audience in every way. 

Having fine-tuned the localization process over the years, Tamatem Games has become MENA’s top mobile game publisher. Today, the Tamatem team is made up of 75 people with hopes of doubling in size over the next six months or so. Our track record includes more than 40 games launched and over 100 million downloads, with lots of our growth having taken place over the past few years. 

With a mission of “making users feel like games were made just for them”, Tamatem Games is on the frontline of the MENA industry’s groundbreaking growth. Having just raised an $11M Series B led by Krafton, Tamatem’s growth trajectory is highly promising. 

Currently operating in a market that is booming exponentially and still largely untapped, with a vastly skilled, passionate, and driven team, Hammo’s entrepreneurial journey has led him exactly where had hoped to be and beyond.

What’s Next For MENA Mobile Games in 2022?

From an industry perspective, the world of mobile gaming has been quite intriguing over the past couple of years. So the question that naturally comes to everyone’s mind is: what’s next?

If anything, MENA mobile gaming has demonstrated its stealth and solidity in the face of uncertainty. The COVID pandemic has wrecked numerous industries across different lines of business, however, the mobile gaming industry has shown promising growth and continuous development.

In looking at the MENA mobile gaming industry’s life span up to this point, we can somewhat predict the future trajectory of its development. As such, this blog post will give you a quick peek into what we can expect for the MENA mobile gaming industry in 2022.

First off, it’s worth noting that the MENA region makes up about 25% of the global online gaming community. When we look at the MENA gaming community’s enthusiasm paired with the region’s rising rates of smartphone penetration, online infrastructure, and spending power, the region makes for a powerful market, to say the least. 

The widespread growth of the MENA mobile gaming market over the past couple of years due to stay-at-home orders is as promising as it is apparent. Users have turned to mobile games as a means of social connection with each other, so the community has become stronger. The market is expected to almost triple in size over the coming years, which would make 2022 a high-growth year for the mobile gaming industry, over which we can expect numbers to climb and rates to peak. 

From a numbers perspective, we can expect the MENA mobile gaming industry to hit an estimated value of $4.4 billion. Comparing this figure to 5 years ago, we see that the industry has tripled in market value. With the KSA and UAE generating hundreds of millions of dollars in gaming revenue, we can expect the MENA’s mobile gaming spending patterns to keep growing.

With that said, we can expect more investments to pour into the MENA gaming market over the next year. As the world’s most promising market in terms of potential revenue, the MENA mobile gaming industry is gaining more and more momentum as an investment opportunity. The potential for high returns is brimming at the surface of the MENA pond – with a largely untapped market, much of the opportunity is ripe for the taking, and investors from all over are taking notice. 

As the MENA mobile gaming industry continues to grow as a whole, we can expect more demand for Arabic content. Naturally, we’ll definitely experience a spike in Arabic content in general, including Arabic mobile games. This means that over the course of 2022 we’ll see increased localization efforts coming in to meet that demand. If you’re interested in localizing your mobile game for the MENA region, Tamatem Games is the ideal partner. 

What Is App Store Optimization (ASO)?

Mobile games have become a common commodity; both Apple’s App Store and Google’s Play Store are flooded with millions of games all competing for eyeballs and downloads… Cue App Store Optimization – also known as ASO. 

Just like content creators race and wrestle to land on the first page of internet search engines, mobile game publishers face quite a similar battle with boosting their game visibility on app stores. This blog post will give you a brief overview of App Store Optimization, why it’s important, and how it can be approached and applied.

There’s no denying that developing and publishing a mobile game is a complex process on its own, but landing on the first page of app store searches is a battle in and of itself. With that said, App Store Optimization is a key point to consider in the publishing process.

Simply put, App Store Optimization is the process of boosting the visibility of your app or mobile game, with the goal of increasing downloads and conversions. App Store Optimization focuses on specific steps that can be implemented in order to not only increase visibility and ranking in app store search results but also the click-through rate. 

Click-through rate, also known as CTR, refers to the rate at which people click through your mobile game or app on the app store. Some elements that need to be optimized in order to boost your mobile game’s CTR, as well as CTI (Click to Install Rate), include the name, title, icon, description, rating and screenshots.

When working on App Store Optimization for your mobile game, make sure that the visual assets of your listing are high quality. Spend extra time on creating high-quality screenshots and icons that will speak for themselves. Most mobile gamers tend to be very visually driven, so ensuring that all your visual components are top-notch is a great way to start. If you can go the extra mile and create a proper, high fidelity, short yet engaging trailer, then all the better.

A good way to start with optimizing the textual components of your mobile game is to carry out a thorough keyword search. Your keyword search will revolve around the audience you’re targeting; their location, demographic, overall interests, and so on. A general keyword search will give you an idea of what words to use but then you can build combinations of competitive keywords (eg. “free games” or “free to play”).

One aspect of App Store Optimization that you should focus your attention on is getting good ratings. Positive ratings will boost your game’s visibility and ranking, while also boosting gamers’ confidence in your product – the more ratings, the stronger your ASO. 

It goes without saying that a huge part of optimizing your mobile game on app stores actually lies within creating a good, high-quality game. In this case, high quality can refer to not only resolution, but the gameplay, storylines, and so on. While there’s lots you can do to boost your ASO, ultimately there is no way around it – a good game will perform better than a bad one. 

Another step that makes for a good ASO strategy is localization. Localizing your mobile game automatically widens your reach on app stores, allowing you to tap into different countries and rank in their search engines as well. If you’re looking to localize your mobile game with a strong ASO strategy, partnering with a leading mobile game publisher like Tamatem Games is key.

Publishing With Tamatem Games

As the mobile games industry continues to grow and evolve, more eyes are wandering towards the MENA region; an underserved market that’s ripe for the taking. Investing in the MENA mobile games market is a sound move with ample potential for return on investment. 

However, penetrating the market successfully with a targeted mobile game that meets the audience’s needs is a more complex and layered process, especially for international developers. 

Tamatem Games and The MENA Region

In short, Tamatem Games provides streamlined, end-to-end solutions for localizing, preparing, and releasing your game for the region. MENA, the fastest growing mobile market in the world, is our bread and butter. 

The MENA mobile games industry boasts the world’s highest ARPPU and a predicted estimation of over $2 billion in market value by 2022 – in numbers, that means MENA is an investor’s gold mine. If it’s a question of the right place and time, the answer is: MENA mobile games, now. 

Why Publish With Us

Our track record speaks loud and clear. With almost a decade of industry experience in the world’s fastest booming mobile games market, over 55 million downloads, several top games in the Middle East, and an unwavering, team-wide thirst to continue pushing boundaries, Tamatem Games is the publishing partner for you. 

At Tamatem Games, we understand what developers and other publishers might notas such, working with us comes with a unique competitive advantage. As a top mobile games publisher that specializes in the MENA region, we focus on localizing mobile games and making them more tailored to the Arab gamer. In doing so, we solve massive pain points faced by developers who are looking to bring their game to the region through our services. 

The areas we specialize in include: 

  • Localization 
  • App Store Optimization
  • Design Analysis
  • User Acquisition
  • User Support
  • Whales Management
  • Influencer Marketing
  • Data Analytics
  • Social Media

The Right Match

As a longtime publisher in the region we’ve narrowed down our focus over time; we carefully look for the right game developers to partner with in order to ensure a promising outcome. When it comes to game genre, we look for:

  • Racing
  • Drifting
  • MMO-RPG
  • Strategy
  • Puzzle / word
  • Story-based 
  • Trivia

Other aspects that lay the foundation for a successful partnership include traction – we look for games that have had proven success in other markets. That way, we know that, with the right localization efforts, we’ve got a hit on our hands. Most importantly, we look for partners that we can build long-lasting relationships with. We like to make sure that our goals and values align with our partners’ so that our teams can work together in synergy.

Whether you are looking to enter the MENA market with a new game that has already achieved international success or with a reworked revision of a cult classic oldie, Tamatem Games is the publisher for you. Reach out to us to explore how we can partner to launch your mobile game in the region. 

How To Ace Your Mobile Game Monetization Strategy

A monetization strategy is like the Rubik’s cube of developing and publishing a mobile game; it can be hacked but it takes time and experience. If you know it well enough, you can implement it with success.

The market is saturated with good mobile games – great ones, even – that don’t manage to stay afloat due to poor monetization strategies. This blog post will give you a simplified rundown of some top tips to help you ace your mobile game monetization strategy. 

Tip 1: Model It Out

Having a successful mobile game is not carte blanche for you to leverage every possible revenue stream out there. The more specific your monetization streams are, the more likely they will generate a bigger payout. 

This involves choosing the monetization model that your mobile game will be built on; you can combine models and create one that fits your goals. Some monetization models include in-app purchases, subscription models, ads, and more. 

Tip 2: Don’t Annoy The Player

Monetizing your mobile game is a tricky balancing act. On one hand, you want your mobile game to generate revenue, and on the other hand, you want your players to stay happy. Regardless of the monetization model you have decided to go with, the bottom line is to not be annoying with implementing it; a great mobile game puts user experience before anything else.

Don’t let your game’s monetization features get in the way of the player’s experience, especially not right off the bat. Overloading players with a pop-up or purchasing prompt every few minutes will not drive revenue – in fact, it will probably push players away. Allow your players the time and space to download your game, play and experience it uninterrupted, and form a relationship with it before you bug them about paying for anything. 

Tip 3: Use The Sandwich Method

The sandwich method is commonly referred to as a way to cushion “bad news” or criticism; you give someone a compliment, then you share your criticism with them, and then you follow up with another positive comment. While this method may seem like it has nothing to do with mobile game monetization, it’s rather relevant. 

Use the “good news, bad news, good news” sandwich method and think of your in-app purchase pop-up as the “bad news” here. Share something positive with players, like a free level-up bonus, before you cue your in-app purchase pop-up. Afterward, follow up with a positive message like: “You’re awesome!” to close out. This way, you’re more likely to ensure that you monetize your mobile game without undermining the player’s emotions. 

Tip 4: Know Your Players

Knowing your players should be a rule of thumb from day one but it especially matters when considering factors that might cause any inconvenience, like ads. It’s true that ads can negatively impact user experience, but not all ads are created equal. 

As a player, there’s nothing more offputting than having to view ads that are completely irrelevant. Well-targeted and localized ads can go a long way as opposed to random ads that are completely unrelated to a player’s interests. The mobile game ads you run will be an indication of how well you know your players – that’s why it’s critical to be selective with the content you choose to advertise.

Tip 5: Engage and Incentivize

Keeping your players engaged should be one of your lifelong missions – after all, an engaged player is more likely to be a return user, and return users translate to loyalty and happiness. You can engage players by providing them with exclusive updates, discounts, rewards, etc. 

When your players are engaged, they’re more likely to respond positively to your monetization tactics especially if you include appealing incentives. Examples of incentives that promote engagement include rewards, extra lives, surprise bonuses or boosts, and so on.

As the MENA’s leading mobile games publisher, Tamatem Games is a great resource for game developers looking to build a monetization strategy as part of their publishing process.