Tamatem Raises $ 2.5M To Localize Mobile Games for the MENA Market

Tamatem Raises $ 2.5M To Localize Mobile Games for the MENA Market
February 4, 2018 David Mel

Amman, Jordan – February 1, 2018 – Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $ 2.5 million Series A investment led by Wamda Capital with the participation of Discovery Nusantara Capital, Raed Ventures, Vision Ventures Capital and Seed Equity Venture Partners.

Existing investors, include 500Startups, Kima Ventures, Arzan VC and Social Capital. The new funding will enable the company to close deals with international game developers, capture a bigger market share in MENA and as well as hire top quality talent.

Founded in 2013, Tamatem has published over 40 games that have achieved more than 50 million downloads in the MENA region. All of Tamatem’s titles have reached #1 on the App & Play Store with successful games such VIP Balot, and Suqoor Al Ard.

“At Wamda Capital we have been closely monitoring the evolution of the regional gaming market and believe there to be a very significant opportunity in further developing the space driven by strong consumer demand for access to global titles adapted for local preferences,” Wamda Capital’s Managing Partner, Khaled Talhouni said.

According to Strategy&, the MENA’s (Middle East and North Africa) mobile gaming market is expected to become a $ 2.3 billion industry in 2022, triple of what it currently is. The market in Saudi Arabia currently has the highest ARPPU in the world; China for example has an ARPPU of $ 32 while in Saudi Arabia it is around $ 270.

The MENA’s mobile gaming market is severely underserved with less than 1% of games on app stores in Arabic, which creates a huge gap for users to consume culturally relevant and localized mobile games.

“As such, we are thrilled to be partnering with Hussam and the Tamatem team in our first investment in the gaming space,” Talhouni added. “The company has a track record that is second to none in publishing and localizing titles in regional markets.”

Since it’s inception, Tamatem has been growing 150% year over year, with a significant 20% growth month over month in 2017. Expanding its team from three people in 2014 to a current number of 26 employees split across different departments such as products, marketing, art and research and development.

“Tamatem has been working and partnering with some of best developers and studios from around the world, to bring the highest quality games possible to the region,” founder and CEO of Tamatem, Hussam Hammo said. “This investment will help us localize better mobile games and will also allow us dig deeper into the Arab gaming market.”

About Tamatem:

Tamatem is the leading mobile games publisher in the MENA market. We partner with international studios and developers, take their games, localize them and make them culturally relevant for the Arabic gamer. In 2017, Tamatem became part of the Endeavor network and won Ernest & Young’s Emerging Entrepreneur of the Year.

About Wamda Capital:

At Wamda Capital, we invest in transformational businesses and create meaningful partnerships with entrepreneurs. Our experience in launching and growing MENA businesses, together with a community of experts and mentors at the Wamda Platform, mean our entrepreneur partners are uniquely placed to realize their vision.