Tamatem games’ guide to expanding into the Middle East
The Middle East is a growing market for gaming companies, but it is also a challenging one. The region has a young and growing population, but there are also a number of cultural and regulatory hurdles that gaming companies need to overcome.
One of the biggest challenges is that the Middle East is a very diverse region, with a wide range of cultures and religions. This means that gaming companies need to be careful to develop games that are appropriate for all audiences. For example, some games that are popular in the West may be considered offensive in the Middle East. Tamatem Games tackles this by creating many localised versions of mobile games that suit the Middle Eastern palate.
Another challenge is that the Middle East is a relatively new market for gaming. This means that there is not as much of a gaming culture in the region as there is in other parts of the world. Gaming companies need to invest in educating consumers about gaming and its benefits. This is where the role of Tamatem Games comes into play; from changing the names and attributes of certain items as well as changing the UX/UI of games to match the Arabic language’s Right-to-Left nature.
Despite these challenges, there are a number of reasons why gaming companies should consider expanding into the Middle East. First, the region has a young and growing population. Over half of the population in the Middle East is under the age of 30. This means that there is a large pool of potential gamers in the region.
Second, the Middle East is a wealthy region. The GDP per capita in the Middle East is higher than the global average. This means that there is a lot of disposable income in the region that can be spent on gaming.
Finally, the Middle East is a rapidly urbanising region. By 2050, it is estimated that 80% of the population in the Middle East will live in cities. This urbanisation is creating a large and growing middle class with disposable income.
Gaming companies that are able to successfully overcome the challenges of the Middle East market are well-positioned to capture a significant share of this growing market. Partnership with local companies such as Tamatem ensures companies will help you to navigate the cultural and regulatory landscape of the region.Tamatem also localises games into Arabic. This will make your games more accessible to gamers in the region. Tamatem also market games through local channels. This could include social media, television, and print advertising.
Tamatem Games is committed to helping the Arabic mobile gaming market reach its full potential. By localising popular mobile games, publishing original Arabic mobile games, supporting eSports, and investing in Arabic mobile game development, Tamatem Games is playing a key role in shaping the future of Arabic mobile gaming. Our most popular games include Fashion Queen, VIP Baloot and Battle of Kings. In addition, card players from across the MENA region have been enjoying our in-depth card game, VIP Jalsat.