January 5, 2022

Why Social Media Matters In Mobile Game Publishing

Social media has single-handedly led the evolution of marketing over the last decade or so. It has flipped traditional marketing on its head by changing how, when and where you can talk to your customers. Practically every industry has experienced this paradigm shift towards social media marketing, and the mobile games industry is no exception.

In this post, we’ll explore why social media marketing has become such an integral part of mobile games publishing. As a top MENA mobile games publisher, there’s no doubt that social media matters, now more than ever, at Tamatem Games as well as within the industry as a whole – here’s why…

Social Media Is Mobile

One reason why social media marketing is a no-brainer when it comes to mobile games is the fact that it is a mobile medium itself. Smartphones have enabled us to access social media practically all the time – take one quick look around you at any given moment, no matter where you are, and you will likely see people scrolling, swiping and tapping all around you. 

Having access to your target audience through the exact same device they use to play your mobile game on, anywhere and anytime, could not be more convenient. Not only can you use social media to promote your mobile game, you can also prompt players to link their social media accounts with the game to earn rewards through it, giving you a solid call-to-action opportunity. To add, social media enables you to authentically interact with players, build a community, and engage in direct conversations, which helps in fostering customer loyalty and return users. 

It’s An Accessible Marketing Avenue

Social media has become a useful mobile games marketing tool for publishers and developers, especially those with limited marketing budgets. The ability to use social media as a free marketing tool makes it more accessible than other traditional marketing avenues. It’s a great way to generate traffic organically and build a community around your mobile game without breaking the bank.

You also always have the option to utilize paid ads on social media to leverage targeted marketing that can cater specifically to your mobile game’s demographic and region. More recently, influencer marketing has become an impactful tool within social media – businesses are able to build lasting affiliate relationships that allow them to tap into different follower bases. More and more mobile game publishers are partnering with influencers on social media to promote their mobile games in a personable yet results-driven manner. 

It Can Help Humanize Your Mobile Game

Whether you’re a solo developer, a small mobile games startup, or a top mobile games publisher, social media is a powerful tool you should leverage to humanize your business. 

At Tamatem Games, we recognize the unparalleled importance of sharing behind the scenes content through our social media. We publish social media content that showcases our company culture and our employees’ day-to-day lives at Tamatem Games in order to engage with followers on a more personal level. 

It has been proven that humanized social media content performs remarkably well, which is why it’s important to publish content that gives followers something deeper to relate to. 

It Offers A Wide Range of Channels

Considering the fact that social media offers a wide range of different channels, each one gives you the opportunity to tap into different audiences. Meaning, if your mobile game audience is predominantly Gen Z you can create content specifically for TikTok. 

For more evergreen content that promotes your mobile game, YouTube is a useful platform, and for promoting real-time updates regarding mobile game launches and so on, Instagram and Facebook are key. 

When building your social media marketing strategy, it’s crucial to carry out research on each social media channel. Assess the potential ROI (Return On Investment) each social channel could provide in order to decide where to focus your social media marketing efforts best.

The Rise of Social Gaming

Gone are the days where mobile games were an isolating, person-to-mobile activity – the socialization aspect of mobile gaming has taken over and it’s here to stay. Social mobile games have been on the rise, especially more so in parallel with the wide adoption of social media. 

With that said, the importance of social media in the mobile gaming industry is undeniable. When building your mobile game marketing strategy, don’t underestimate the power of social media marketing. Publishing your mobile game must go hand in hand with a killer social media strategy that is built to drive traffic and result in conversions.

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